The award-winning brand founded by visionary Mansukhbhai Prajapati of Gujarat,

revitalizes ancient clay wisdom for eco-friendly modern solutions, promoting a healthier lifestyle while preserving original taste.

Product is made purely out of clay, which utilizes the age-old principle of Surahi i.e. "cooling through evaporation". The porous clay surface allows for natural evaporation, cooling the interior and preserving the perishables like fruits, vegetables, milk etc. Additionally, it functions as a water cooler.

Capturing the essence of the traditional "Surahi", we sculpted clay letters to spell out perishable words, which were then photographed, forming the core idea behind the campaign.